Digital marketing has drastically reduced mass marketing costs since the last decade and a half. Especially e-mail marketing is all about targeting a large number of people without having to put in a lot of effort.
Exponents of traditional marketing strategies might dismiss this way as ‘ineffective’, but they know no better than any layman outside the digital marketing sphere.
Bulk e-mail marketing in India, can be a very good idea to reach out to the 9 to 5 working crowd that hardly has got any time to take a look at physical banners.
- Cost Effective : E-mail marketing campaigns do not cost much beyond the email software that we use. It is one of the most cheapest and effective forms of mass marketing.
- It Is Targeted : Targeting a specific niche of clients is perhaps the biggest and most obvious benefit of mass e-mail marketing. You get to reach directly to your client without having to shell a lot of cash for it.
- Improves Brand Awareness : Lets say, even if a client does not pay proper heed to your marketing e-mail, but you can be rest assured that the brand name will be etched in his mind.
We do understand if some folks question this kind of marketing strategy when it many might consider it as a mere ‘nuisance’.
Learning our lessons from the most common mistakes done by other e-mail marketers, we ensure that we do not send all our bulk e-mails all at once.
In addition to that, we also ensure that all our target e-mails are likely to be in that given geographical area where you want to market your business.