Posted time April 1, 2024 Location Vadodara-Gujarat Job type Full Time

Overview:

As a Social Media Marketing Specialist/Manager at [Digital Marketing Agency Name], you will be responsible for developing and executing social media strategies to enhance brand awareness, drive engagement, and generate leads for our clients. You will work closely with our clients and internal teams to create compelling content, manage social media accounts, and analyze performance metrics to optimize campaigns.

Responsibilities

  • Develop Social Media Strategies:

Collaborate with clients and internal teams to understand business objectives and target audience.
Research industry trends and competitor activities to inform social media strategy.
Develop comprehensive social media plans aligned with client goals and budget.

  • Content Creation and Curation:

Create engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
Curate user-generated content and industry news to share with the audience.
Ensure all content aligns with brand guidelines and tone of voice.

  • Social Media Management:

Manage and maintain clients’ social media accounts, including posting updates, responding to comments/messages, and monitoring activity.
Schedule posts using social media management tools (e.g., Buffer, Hootsuite).
Stay updated on platform algorithm changes and best practices to maximize reach and engagement.

  • Community Engagement:

Foster a sense of community around clients’ brands by interacting with followers, influencers, and industry stakeholders.
Monitor conversations and trends related to clients’ industries and respond appropriately.
Encourage user-generated content and engage with user-generated content.

  • Analytics and Reporting:

Track and analyze key social media metrics (e.g., reach, engagement, conversions) using analytics tools (e.g., Google Analytics, Facebook Insights).
Generate regular reports to clients, highlighting campaign performance and providing actionable insights for improvement.
Continuously optimize campaigns based on performance data and industry trends.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience in social media marketing, preferably in an agency setting.

Strong understanding of social media platforms and their respective audiences.

Excellent written and verbal communication skills.

Creative mindset with the ability to generate innovative ideas.

Proficiency in social media management tools and analytics platforms.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Strong analytical skills and attention to detail.
Passion for staying updated on the latest trends and best practices in social media marketing.
This job description serves as a starting point and can be tailored based on the specific requirements of the Digital Marketing agency and the clientsย theyย serve.